The ten most important export markets for Swiss companies

EXPORT On the occasion of the "Exporter Domain!" in Lausanne, Google presents the Export Business Map. This shows the key figures for the ten most important international markets for Swiss companies and helps to win customers all over the world.With the help of the Internet, Swiss businesses can now become export companies much more easily than in the past. Google has made a significant contribution on the occasion of the S-GE Event "Exporter Demain!"  in Lausanne the Export Business Map With the Export Business Map, Google provides companies with various tools that can help them attract customers anywhere in the world. In addition to demographic information on Internet users, the export brochure also includes data on Internet penetration, online purchasing and search behavior, and information on the use of social networks. The largest markets include Germany, the USA, Italy, France, the UK, China, Hong Kong, Japan, Austria and Spain. "The Internet can become Switzerland's new economic engine. Companies that rely on the Internet grow faster and export more than 'offline' companies," says Google speaker and Head of Export David Sneddon at the 'Exporter Demain' event in Lausanne. "The potential for Swiss companies to increase their business growth via the Internet is very large. After all, almost half of the searches for trade goods on Google come from users outside the home market. This opportunity to be found online by users abroad can be used by domestic companies, especially SMEs, for their export success. "Google provides free online tools and resources that support companies in their export success via the Internet:- Google Trends: A tool that can be used to easily track the popularity of individual search terms worldwide over a selected period of time.- Google Global Market Finder: A service that shows the export potential for selected search terms, such as products or services of a company. Based on Google search queries around the globe, the Global Market Finder shows where and how often the corresponding keywords are searched for.- Consumer Barometer: Interactive study platform with market and sector figures in several countries.- Learn with Google: A free offline training offer that provides interested entrepreneurs with know-how in online marketing and other digital topics and helps them reach new and international customer groups via the Internet.