The digital tsunami

BOOK TIP Advancing digitalization and the internet are among the most important drivers of innovation. In his book, Nicolas Clasen shows how media companies can prepare themselves for the challenges of the net economy. While young companies such as Google, Facebook, Apple and Amazon are dominating the digital network with their business models, traditional media companies are finding it difficult to adapt to the new economic conditions. In his book, Nicolas Clasen draws on the well-known theory of "disruptive innovations", which Harvard professor Clayton Christensen put forward in the early days of the internet, to explain how things got this far and to warn that something similar could happen again. Clasen also cites revealing studies and research findings that can certainly be seen as a wake-up call: For traditional media companies, it is important to recognize the signs of further changes in order to avoid being overrun again.getAbstract rating: 7Feasibility: 7Innovation level: 7Style: 8 Publisher: CreateSpacePublication date: 2013Pages: 177ISBN: 978-1484854020