2010 Crea Credential Award for Self-Promotion

Agencies have until July 15 to submit their best agency self-promotion materials and marketing campaigns for the 2010 Crea Credential Award. Agencies from any discipline in German-speaking countries are eligible to participate.

The award is presented by the Hamburg-based consulting firm Cherrypicker. As in previous years, the jury—comprising about 30 members—is made up of marketing and communications decision-makers. A workshop will be held following the competition.
In the two-stage selection process, the persuasiveness of all submitted communication materials and campaigns will first be evaluated from the perspective of the target audience. In a second round, the shortlisted candidates must then present their agency live to the judges. The awards ceremony for the 2010 Crea Credential Award will take place on November 26, 2010, in Hamburg. The best newcomer agency—one that has been in business for no more than two years—will be honored with the Crea Newcomer Award.

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