Why the brain loves stories
BOOK TIP The book "Why the brain loves stories" provides insights from neuroscience on target group-oriented marketing. Storytelling plays a decisive role in this. You can sell just about anything if you have the right story to go with it, says marketing specialist Werner T. Fuchs. The author lives up to his teaching and backs up his theses with numerous stories and anecdotes - some exciting, some less so - as well as with detailed case studies and digressions. In between, he intersperses concrete practical tips and provides instructions and checklists. Fuchs' writing is usually quite entertaining and he knows how to infect the reader with his enthusiasm for storytelling. getAbstract recommends the book to all marketing strategists and salespeople who want to know how storytelling works in marketing.getAbstract rating: 7Feasibility: 6Degree of innovation: 7Style: 7Publisher: HaufePublication date: 2013Pages: 319ISBN: 978-3648037881---------------------------This book was published by getAbstract getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.
