More value - The art of being in demand

BOOK TIP "Selling is human" - this is the original title of the book "Mehr Wert" by Daniel H. Pink. With this book, the author wants to show a new perspective of the salesperson, because the bad image of the salesperson is long outdated.To Sell Is Human: This is the core thesis of New York Times bestselling author Daniel H. Pink. Selling determines the lives of most people, even if they are hardly aware of it. Selling is always used to convince people of something, to win them over or to persuade them to do something. This realization may not sit well with many who do not want to count themselves among the salespeople - just think of the notorious reputation of salesmen. But Pink dispels many prejudices in this regard as well. The author lets the reader participate in his research as a partner. In addition, the book offers tips for successful persuasion.