Five reasons why YouTube is more effective than TV as an advertising channel

Youtube is also increasingly in demand as an advertising platform among Swiss advertisers.TV advertising is still considered the supreme discipline of advertising. But the competition is growing. Video portals are particularly popular with the young target group. YouTube is the clear top dog. For advertisers, Google's video portal is an attractive alternative, because it offers better opportunities to control campaign performance in many respects compared to the placement of TV spots. The Hamburg performance marketing agency eprofessional gives five reasons why the YouTube advertising channel is more effective than TV advertising.1. YouTube no longer has to hide from TV in terms of reach.In Germany, YouTube has 34 million unique visitors per month. That's over a third of the total population. If YouTube were a TV station, it would rank third behind RTL and Sat.1 in terms of gross reach.2. YouTube combines the effectiveness of moving image advertising with the targeting of search adsWith comprehensive targeting functions, advertisers on YouTube can target their video ads very precisely. If the targeting is right, the ad is thematically highly relevant for the user, because he has usually specifically searched for the video he is watching. This minimizes wastage. TV ads, on the other hand, can only be booked in program environments that cannot offer such detailed target group data by far.3. On YouTube Advertisers pay only for interested usersThe classic commercial break on TV is used by many as a welcome opportunity to turn away from the screen for a few minutes. As a result, viewers often don't even notice the commercial, which was purchased for large sums of money. YouTube is different. With TrueView formats, advertisers only pay if the user actually watches the advertising video.4. YouTube ads generate more traffic than TV commercials.The reference to the company homepage or social media presences has long been part of the good tone of modern TV commercials. However, switching from the TV screen to the PC or mobile device requires a media break that causes many users to bounce. YouTube videos can include direct call-to-actions or links that take users directly to a desired destination.5. Through re-marketing, YouTube becomes part of the customer journey.Users who have watched a commercial to the end and thus signaled their interest can be marked on YouTube by means of re-marketing and, for example, addressed again later on other advertising channels by means of a display ad. This not only generates high visibility and awareness for the brand message, it also increases the user's willingness to interact with the product world. TV commercials completely lack such a tool.