Inspire with live communication

The book "Event Management" helps professionals to deepen their knowledge in event planning.Events enable personal dialog and direct and interactive encounters like no other communication tool. Carefully planned, they create magical moments for customers and employees.This textbook is dedicated to this special field and is ideal for use at universities, continuing education courses and for self-study. It is aimed at bachelor's and master's students of marketing and communications, marketing/communications/PR executives involved in event-related decisions, performance-oriented employees in the industry (e.g. in agencies, trade fair companies and event clients) as well as career changers. Experienced authors from the event industry provide the bridge to practice, university lecturers provide the theoretical basis of the young discipline.The book conveys the diverse basics of event management, especially with regard to analysis, planning, implementation and control. It leads to recommendations for action at the strategic and operational levels. In addition to the basic theoretical knowledge, central questions of conception, planning, implementation and control of events as well as economic and customer behavior-related aspects are dealt with. Current case studies show the concrete realization of projects within the framework of the communication mix. Practical work aids in the form of checklists help to successfully implement even complex event ideas. The editorStephan M. Hirt is a lecturer at the Lucerne University of Applied Sciences and Arts at the Institute for Communication and Marketing (IKM). Practical experience as resident manager, head of marketing and PR, and head of internal corporate communications. Event ManagementInspiring with Live CommunicationStephan M. Hirt (Ed.)ISBN 978-3-03909-139-3352 pagesflexible cover1. Edition2013Fr. 68.00/Euro 59.00