Digital and physical shopping world combined

Hybris software and One View Commerce offer a mobile solution that unites the digital and physical shopping worlds.The solution is fully integrated with hybris Commerce Suite and Product Content Management, serving as a central commerce hub for all aspects of a brand.The commerce platform provides store associates with instant insight into detailed product information and customer preferences. In addition, functions are available for standalone and combined shopping carts as well as for online and in-store checkout. After all, these are indispensable prerequisites for meeting the high expectations of the networked shopper. In addition, the solution simplifies the extension of hybris core functionality to the in-store environment, as it can be deployed in parallel with legacy systems and provides companies with a strategic way to deploy the underlying commerce platform at new and existing interaction points.Improve shopping experience"Retailers are desperately looking for a commerce solution for their stores that acts as dynamically as digital platforms to satisfy the connected customer," explains Rick Chavie, Vice President OmniCommerce at hybris. "Analogous to Big Data strategies that were first enabled by NoSQL databases, our noPOS digital strategy now creates the framework for a central commerce platform. This covers all elements of a retail brand and eliminates isolated hardware and functional silos that have previously prevented a truly satisfying in-store customer experience. Together with OneView Commerce, we will continue to push our solutions into physical retail locations and offer attractive unique selling propositions that sustainably improve the customer's shopping experience. "By coupling the digital web with a POS that offers comprehensive service and limitless shopping options, the new solution gives retailers the longed-for opportunity to creatively and flexibly shape their customer experience. For CIOs, the benefits of a noPOS strategy should also be obvious, as it eliminates existing silos, effectively leverages existing software assets, and uses a modern software architecture that both retailers and system administrators are very familiar with. Successful retail companies such as Canadian Tire are already leveraging this potential to develop consistent commerce strategies that deliver measurable results.Catching the customer on the spot"We very much welcome hybris and OneView Commerce joining forces to provide an agile methodology for the in-store sector. Canadian Tire has an ambitious commerce strategy for its brand that by no means stops at the store doors," said Rick Bankes, vice president of IT at FGL Sports and Mark's, a Canadian Tire company that has made hybris and OneView key partners in its commerce strategy. "Like many retailers, we are thinking cross-channel and no longer view our stores as isolated technology silos. Rather, we want to empower our on-site sales associates to deliver a terrific customer experience to meet our corporate mission.""We're seeing a downright enthusiastic response to our joint enterprise commerce platform. It extends the digital experience into the store environment using a mobile solution that is as convenient as the ubiquitous consumer apps," added Linda Palanza, COO at OneView Commerce. "Our mobile store platform is designed to dock directly to a modern, enterprise commerce solution, providing rich product content and comprehensive support to customers on their in-store and out-of-store journeys."OmnichannelThe joint solution from hybris and OneView provides consumers with an absolutely seamless omnichannel commerce experience. For example, customers can browse an assortment online, add items to their virtual shopping cart, and then make an appointment for a specific service or consultation at their store. The appointment and shopping cart are sent to the store, where sales staff can then develop tailored up-selling, cross-selling and customer service strategies for the customer in question. The new solution also gives store associates access to customer information such as purchase history, loyalty points and wish lists. The new solution also gives store associates access to customer information such as purchase history, loyalty points and wish lists, allowing them to make product recommendations, check inventory levels and place orders to increase in-store sales. "The majority of retailers believe that the next point of sale revolution will come from the world of e-commerce, not traditional POS. Companies have long wanted new monetization options for existing investments. Doing so could help them become more competitive and reduce their maintenance costs," explains Paula Rosenblum, Managing Partner at RSR Research. "By incorporating offer management into e-commerce functionality, digital content management is now available in stores as well. The retail industry can benefit tremendously from the elimination of redundant functionality. "The modern, streamlined technology for in-store use is device agnostic, runs on a variety of platforms including mobile devices, tablets, PCs and innovative POS systems, and supports HTML5, iOS, Windows OS and Android. Legacy POS devices are also supported, with Windows OS support going back to Windows/XP. The new solution is available through the hybris Extend Marketplace.