iThink gets into people's heads
BOOK TIP «iThink!» is the first to perfect people's own "brainware," even when they're texting, tweeting, or talking on the phone. As Beat Schaller explains in his booklet, which charts a path to new horizons of thought and action in a connected and fast-paced world.
Looking into people's heads with "iThink!".Which patterns of thought and action are purposeful in the networked and accelerated world of the 21st century? How are they structured? And: Does our brain produce such thought patterns at all? Beat Schaller's answer in the insightful book "The New iThink" is scientifically sound and practically reflected: Yes, they do exist.Switch on the mind with the smartphoneWith the constant accessibility of the iGeneration, one thing inevitably comes up short: thinking. Across all age groups, this activity takes time - and organization. Our brain is perfectly capable of doing this. It just requires a change in the way we use our minds.The attention of the brain: 3 secondsModern brain research proves that our brain opens a new window of attention or consciousness every three seconds. Three seconds correspond to thought chunks of a maximum of nine words. After three seconds or nine words, the brain searches for a new content. With clear consequences: Only those who structure and order their thoughts and trains of thought accordingly can get into people's heads confidently, safely and quickly. This meccano is fundamental, only someone had to pick it up. Beat Schaller does this with iThink from a single source.How to think clearly and conciselyThe approach offered is to be understood out of the need to create easy manageability and lucid order in thinking and thus in acting in a world of diverse endeavors and relationships, movements and calculations. While giants like Apple, Samsung, Google, Facebook & Co. are permanently perfecting their hardware and software, the new iThink is perfecting people's brainware. To this end, iThink, an innovation, captures ten efficient and effective rule paths of thinking and trading, handed down over generations from ancient to modern times, cultivated day by day in all areas of life and society. For when the world becomes more and more complex and dynamic, thinking must at least be clear. The reading leads from one aha experience to the next. The new iThink is stimulating and useful, practical and pragmatic at the same time, both privately and professionally.
