Schober Switzerland supports "Marketing Natives

The "digital natives" have grown up with digital media and are therefore easily approachable via smartphone, tablet and the like.Direct marketing is becoming increasingly complex. Addressing new customers as well as communicating with existing customers takes place on many different media and channels. It has long since ceased to be sufficient to prepare a postal mailing or commission a direct mailing. Today's customers cavort on the Internet, are active on social networks, and shop in online stores via their smartphones. "Digital natives" is the buzzword of the hour. The generation of consumers for whom TVs have always been flat, and who are so at ease with computers, tablets and smartphones because they don't even know pre-mobile phone times. After all, digital natives have grown up with digital media - and they have now become an important target group with purchasing power. To reach them, you have to pick them up where they are - on Facebook, on the mobile web, or simply by e-mail, because the electronic mailbox is more important to them than the mailbox at the front door.Tools for multi-channel campaignsMarketing service provider Schober Switzerland offers various technologies and products that can be used to target customers in the new media. For example, with the web-based Toolset XCAMPAIGNThe company has developed a new software solution that not only delivers e-mail campaigns to the right recipients, but can also be used to implement multi-channel campaigns."Digital natives" want to exploit digital mediaWith this product portfolio, Schober Schweiz is primarily targeting young professionals in the marketing industry who represent precisely these digital natives, are increasingly focusing on multi-channel marketing and want to exploit all the possibilities of digital media for their industry. As one of the main sponsors, Schober Schweiz supports the "Marketing Natives", a community for young marketing professionals dedicated to the Swiss Dialog Marketing Association (SDV) initiated. The "marketing natives," who already exist in Germany and Austria, come into contact with each other here and meet experienced marketing experts at the six annual events. The main topics of the events range from "Experimental Marketing" to "Social Branding" and "Storytelling & Publicity."Both sides benefit from dialogue"There is plenty of time for networking before and after the presentations by the selected speakers. The get-togethers are thus also always fertile ground for innovative ideas. "Schober Switzerland has made it its business to impart practice-oriented marketing knowledge especially to students and young professionals," reports René Koller, Managing Director of Schober Information Group Switzerland. "The marketing natives are already very adept at using technology and they also want to use this knowledge to lead the direct marketing industry down a new path. I think that both sides benefit from the dialog, because we provide the tools for effective marketing in the various digital channels and the young marketing professionals support us with their know-how to improve these tools further. here. The next event will be held on December 9 on the topic of "Storytelling & Publicity".