Book tip: Agile Publishing

The book "Agile Publishing" shows new ways of publishing for print, web and apps under the motto "end silo thinking".Information is consumed ever faster and readers expect content that is exciting, up-to-date and available on all channels. Media of all kinds - not just magazines, but also advertising materials and corporate publications - must be created quickly and close to the market. The typical publishing processes are no longer suitable for this.Today, publishers, advertising agencies and content creators need to be agile in order to act quickly and fluidly. And this is only possible through a fundamental change in current workflows and mindsets.The book the path to agile ways of acting and thinking by showing many small steps that can quickly achieve big changes.In the content you will find topics such as:- Agile processes, new role models, change management- Content strategy, publishing strategies and cross-media planning- Storytelling and user experience design- Natural digital design, data-driven design- Strategies for digital publishing- Responsive design, digital ads, logics of programming- Agile data, dynamic publishingAlso the genesis of the book shows that times have changed and will continue to change:Books on the subject of "change in the print industry" are rare, so it was clear from the start that without a finished script, there would be no publisher to finance it. So the authors decided on a boost through Internet-based "crowdfunding" via Kickstarter. And after the response showed that there is a great interest in a book on change management in the media industry, publishers again showed interest.And three institutions also found the following sentence convincing: "We are writing for you the missing book on new ways of working that you need for training and education purposes." The publishingNETWORK, PDFX-ready and the Fogra In addition to the relevant distribution channels, the book is also available directly from publishingNETWORK. On the website www.publishingnetwork.ch there is further information. Official retail price: CHF 49.- excluding shipping and postage.A reading sample as PDF: Reading sample_Agiles-Publishing