Online portals and networks mostly on growth track
ONLINE MARKETING Of the 110 web offerings whose target groups and reach are surveyed as part of the NET-Metrix Profiles currency study, a good 70 offerings are experiencing significant growth. The growth of the individual offerings is between 10 and 400 percent. In terms of monthly reach, however, there are some with negative figures.
The development of reach of the top 10 web offerings in Switzerland shows: Most online portals were able to make some gains. At the top are search.ch and local.ch, followed by bluewin.ch and srf.chFor the past two years, the study NET Metrix Profiles In addition, daily reach was also surveyed for offerings with a weekly reach of 30,000 users or more. In terms of daily users, a similar pattern can be seen as with monthly reach: Two-thirds of the websites have gained between 20 and 70 percent more daily users, the so-called heavy users, in the last two years, while the daily reach of the remaining third of the websites has stagnated or declined slightly. Blick.ch and 20min.ch clearly from the competition. Still ahead of the two portals are SRG with srf.ch and the search portals with search.ch at the top, followed by local.ch and bluewin.ch. But while most topportals have been showing ever higher reach for ten years, Swisscom's platform has recently started to decline. Kathrin Kissau, project manager of NET-Metrix-Base and NET-Metrix-Profile, says: "Even in the online market, there is no guarantee of growth, and the product cycle familiar from other areas can also be observed in web offerings: MK Magazine, Issue 09_2013
