The kick for the print
PERSONALIZATION & INDIVIDUALIZATION There is something static about print, but that doesn't have to be the case, because digital printing has made it possible to design every print differently. First there were personalized letters, then brochures with target group-specific offers were launched and today customers can design their own individual printed matter via the web.
Digital printing opens up new possibilities in personalization and individualization.The personalization of printed matter is still regarded in industry circles as a refinement of the classic information medium, although this option has been used for many years and is known in some variants. On the other hand, there is hardly any talk in specialist circles of personalization in the print sector, although there is great potential here for print entrepreneurs and users and interesting examples are available. Both have become possible with digital printing, where a new template is created for each individual print and can be changed at will (with the other printing processes, the template always remains the same).Download the whole article as PDF: MK Special Publication Document Management & Digital Printing 09 2013
