Soon advertising possible on Instagram
SOCIAL MEDIA Companies will soon be able to run ads on the photo-sharing service Instagram. Initially, however, this will be limited to the United States.
The photo service Instagram will see its first ads in a few months.The free photo and video sharing app Instagram announced on its blog on October 4, 2013 that it would be displaying ads in the newsfeed "in the next few months". Instagram emphasizes that it wants to start slowly. In a first step, only a few high-quality photos and videos from brands will be placed. In addition, users will have the option of hiding unwanted advertising. Thus, Instagram relies on a similar form of advertising as the parent company Facebook. This does not yet have any immediate consequences for the Swiss market. For the time being, the ads will only affect users from the USA.Instagram has been able to record strong growth in recent years. The photo service already reaches over 150 million users and is also enjoying increasing popularity in Switzerland. Last year, Facebook bought Instagram for one billion dollars.The blog post from InstagramNews article from 20 Minuten
