Flyer: The freedom to be on the road
Filme von Draussen has developed a video campaign for the e-bike manufacturer Flyer that brings the fascination of electric mobility to life.
The Swiss brand Flyer has been pushing the topic of "e-bikes" for almost 25 years and is now almost synonymous with electrified cycling. For the pioneer from Huttwil, the Zurich production company "Filme von Draussen" has launched a moving image campaign that captures the fascination of effortless locomotion in moving images: It's about the freedom of being on the road.
The campaign theme is declined in five emotional product videos that cover the most diverse application areas: from the adrenaline experience on the e-mountain bike to the modern commuter to the cozy weekend tour for older seniors.
Flyer has helped shape the development of the electric bicycle from the very beginning - which, among other things, means that the brand is often associated with the comfort-seeking senior segment. The new moving image campaign is part of an initiative to rejuvenate the Flyer brand and present it as a provider of a contemporary form of mobility.
Responsible at Flyer: Thomas Knecht & Vivian Baumann. Responsible for Films from Outside: Tom Malecha (creative direction), Damian Ineichen & Aron Marty (production, post-production).
