Half-year figures for TV usage
In Switzerland, regional television is only watched for a short time. The audience zaps away again after a maximum of 15 minutes. The regional channels were only able to capture a fraction of the approximately 216 minutes of daily television consumption in German-speaking Switzerland.
The Basel station Telebasel achieved the highest market share with two percent. An average of 111,000 people watch regional television for 14.5 minutes per day on the Rhine bend. These were the first half-year figures for 2010 from Publica Data, a public limited company of the Mediapulse Foundation for Media Research.
Tele 1 in Central Switzerland, Tele M1, Tele Bielingue in Biel, Telebärn, Canal 9 in Valais and Teleticino also achieved market shares of one percent or more. The regional television station Tele Top has the smallest market share with 0.2 percent. However, the station has a strong competitor in Tele Züri, which achieved a market share of 1.2 percent in the whole of German-speaking Switzerland, as the SDA writes. However, the station does not appear in the regional television statistics published by Publica Data on Saturday, as it does not have a federal license.
The half-year statistics on regional television broadcasters from Publica Data and Mediapuls have been published for the first time. The research institute covers all thirteen regional television stations that have received a license from the Federal Office of Communications (OFCOM). All other television stations are recorded in general statistics.
In the first half of 2010, Swiss television channel SF1 was the frontrunner in German-speaking Switzerland with a market share of 20.2%. It is followed by SF2 with a market share of 11.9% and the German private channel RTL with 6.6%.
percent.
www.publicadata.ch
Tele 1 in Central Switzerland, Tele M1, Tele Bielingue in Biel, Telebärn, Canal 9 in Valais and Teleticino also achieved market shares of one percent or more. The regional television station Tele Top has the smallest market share with 0.2 percent. However, the station has a strong competitor in Tele Züri, which achieved a market share of 1.2 percent in the whole of German-speaking Switzerland, as the SDA writes. However, the station does not appear in the regional television statistics published by Publica Data on Saturday, as it does not have a federal license.
The half-year statistics on regional television broadcasters from Publica Data and Mediapuls have been published for the first time. The research institute covers all thirteen regional television stations that have received a license from the Federal Office of Communications (OFCOM). All other television stations are recorded in general statistics.
In the first half of 2010, Swiss television channel SF1 was the frontrunner in German-speaking Switzerland with a market share of 20.2%. It is followed by SF2 with a market share of 11.9% and the German private channel RTL with 6.6%.
percent.
www.publicadata.ch
