Ruf Lanz is once again the top-ranked agency in Lürzer's Ad Agency Ranking in 2018

Lürzer's Archive presents the most creative campaigns and works of the advertising world every two months. The print edition is published in 68 countries and is regarded as an advertising bible. It features outstanding ads, posters, TV commercials, and digital and interactive communications.

Based on the number of campaigns recorded, the renowned trade magazine publishes the global ad agency ranking. As in the previous year, Ruf Lanz is the top-ranked Swiss agency (Werbewoche.ch reported).

This year, the Zurich-based creative company led by founders and owners Markus Ruf and Danielle Lanz even managed to move up from 25th to 13th place in the world rankings and, at the end of the year, now lies between Wieden + Kennedy, London and Droga5, New York.

Ruf Lanz recently made it with campaigns for VBZ, Swiss Life, Hiltl, Welti-Furrer, Migrol, Ex Libris, K-Tipp, Museum Haus Konstruktiv, Autismus Forum Schweiz, Stiftung Tier im Recht, Tonhalle Orchester Zürich and Sibler in Lürzer's Archive. The current campaign for Welti Furrer Fine Art Transport was also named global Print Ad of the Week last week.

In first place in the ad agency rankings is Abbott Mead Vickers (AMV) BBDO, London, followed by adam&eve DDB, London, and AlmapBBDO, Sao Paulo.

Second best Swiss agency behind Ruf Lanz is Advico Y&R, ahead of Publicis, Leo Burnett, TBWA\Zurich, Havas and Wirz.