Renzen: Looking for the craziest Easter bunny for Postshop.ch
The Aarau-based advertising agency Renzen Communications launched an Easter bunny photo contest for Posthops.ch. Under the slogan «Snap a Pic of the Bunny,' the contest sought out the funniest Easter bunny photo.
The Aarau advertising agency Renzen Communications launched a bunny photo competition for Posthops.ch at Easter. Under the motto "Snap the bunny", the funniest Easter bunny photo was sought. The winning picture was chosen by a user vote and published in the free newspaper 20 Minuten.
The competition was communicated in electronic and traditional media via banners, skyscrapers, monster boards and advertisements. Matching products, such as a camcorder, were also advertised. In addition, the best pictures were published on the CanalPoste post-info medium. Around 256 photos were uploaded to the homepage.
The competition was communicated in electronic and traditional media via banners, skyscrapers, monster boards and advertisements. Matching products, such as a camcorder, were also advertised. In addition, the best pictures were published on the CanalPoste post-info medium. Around 256 photos were uploaded to the homepage.
Responsible for post offices and sales: Andreas Etter (Head of Marketing Communications), Michel Teutschmann (Marketing Communications Consultant), Jessica Era (Product Manager postshop.ch). Responsible at Renzen Communications, Aarau: Abraham Gillis (text), Urs van Laer (graphics), Claudia Trombini (consulting).
The winners of the bunny photo competition
1st rank
2nd rank
3rd rank
