Publicitas Index: advertising decline continues in March
The decline in advertising spending in the Swiss press continued in March. The index compiled by the advertising agency Publicitas, which tracks trends in advertising spending in the daily press, fell by 1.3 points to 84.7 in March 2009 compared with the previous month.
The decline in advertising in the Swiss press continued in March. The index compiled by the advertising company Publicitas, which measures the development of advertising expenditure in the daily press, fell by 1.3 points to 84.7 points in March 2009 compared to the previous month. Although two additional issues were published in March compared to 2008, this was not enough to get the effects of the economy under control and slow down the decline in advertising, the advertising company announced on Monday.
All advertising categories saw a decline in volume. Broken down by sector, insurance companies and car importers advertised more frequently again in March. In the other sectors, however, caution was still the order of the day and the declining number of job advertisements reflected "the adverse conditions on the labor market". The job advertisements sub-index fell from 169.9 to 163.4 points, while the real estate advertisements sub-index fell from 66.0 to 65.1 points.
All advertising categories saw a decline in volume. Broken down by sector, insurance companies and car importers advertised more frequently again in March. In the other sectors, however, caution was still the order of the day and the declining number of job advertisements reflected "the adverse conditions on the labor market". The job advertisements sub-index fell from 169.9 to 163.4 points, while the real estate advertisements sub-index fell from 66.0 to 65.1 points.
