Arctic Christmas in shopping center
A highlight of the year for any shopping center is just around the corner: Christmas! The St. Jakob-Park Shopping Center is celebrating an Arctic-themed Christmas. OSW has created a design for the occasion that can be seen both inside and around the shopping center and even adorns the interior of a Basel tram. Emotion.company developed the event marketing and decorations for the occasion.
OSW created a visual for this with a multi-layered winter landscape in which one can literally dive in and discover something new again and again. Matching the decoration concept of emotion.company and the augmented reality "ice fishing" by Karling. "Ice fishing" is a virtual fishing game that allows customers to fish for gifts in the shopping center and on the streetcar via an app.
Customers are emotionalized
In addition, OSW was given the opportunity to "play" with the newly created motif on an entire streetcar. Anyone entering the tram is immersed directly in the Arctic Christmas feeling. In addition to the promotion of virtual ice fishing, the pre-Christmas program of the shopping center takes center stage. Once again this year, Santa Claus will be visiting, Harley carts will be riding in, and an ice fairy will be stopping by to tell fairy tales to the kids. There's even a visual freeze: Spectacular photos can be taken behind a block of ice. The emotion.company is responsible for the events.
Advertising on different channels
This year's Christmas subjects can be seen in or on public transport, on social media, as advertisements and, of course, in the St. Jakob-Park shopping center itself. The special highlight: The ice holes for the AR game are not only in the center but also in the BVB streetcar.
Responsible at the Shopping Center St. Jakob Park: Carla Paolucci (Head of Marketing & Communications), Daniel Zimmermann (Center Manager). Responsible at OSW: Michael Oswald (Creative Director), Fiona Riat (Graphic Design), Sara Steinmann (Text), Jonas Landolt (DTP), Nathalie Egli and Fabienne Schurter (Consulting). Event Marketing: Emotion.company, Marc Zehnder (Creative Director). AR Game "Ice Fishing": Karling.
