Admeira further expands Business Development Digital
Admeira has newly established the Business Development Digital department, in which it bundles digital growth for all genres. It is headed by Margarethe Dopf, who can look back on 15 years of experience in the development of digital marketing concepts.
In order to drive digital growth in a more targeted way, Admeira has established the new Business Development Digital department. This deals with digital growth in various areas such as reach expansion, innovation, moving image expansion, new genres and marketing topics such as eSports.
Margarethe Dopf took over the management position as Director Business Development Digital on September 1. Most recently, she was Head of Digital at NewBase Digital Switzerland and a member of the Executive Board. She holds a doctorate in media and communication studies. On a voluntary basis, she is involved in the diploma courses in digital marketing for the IAB Academy. René Plug, Director New Business and Member of the Executive Board: "With Margarethe Dopf, we have been able to gain a highly experienced digital marketing expert from the media industry. With her broad expertise and leadership qualities, she will provide decisive impetus for Admeira's digital growth."
