Graubünden Tourism Meeting to Inspire the Industry
A tourism conference in Laax, GR, scheduled for spring 2019, aims to strengthen cohesion within the industry and inspire industry leaders.
The "Graubünden Tourism Day" is organized by the cantonal marketing organization Graubünden Ferien (GRF). The industry meeting will take place on May 23 and 24, 2019, at the Rocksresort in Laax, Graubünden Ferien announced on Friday.
"We want to promote the exchange between the destinations, the mountain railroads, the hotel industry and gastronomy," GRF head Martin Vincenz is quoted as saying. The program will address employees from all sectors of the tourism industry, he said. "What makes the guest of today and tomorrow tick? How do they book, travel and make decisions? How do they behave on site?"
These questions will be answered by "renowned Swiss personalities from tourism, culture, sports and business". The overarching theme of the Tourism Day is the guest experience, according to the statement. (SDA)
