A garden gnome rolls up his sleeves
Minergie Switzerland is targeting the country’s homeowners with its new «Roll Up Your Sleeves» campaign. The Basel-based agency Kreisvier developed the mascot—a mischievous garden gnome—and the campaign’s central message.
"Well, old house, let's get on with it!" says the cheeky garden gnome calling for sensible renovation and construction as part of the nationwide "Sleeve Up" campaign. Minergie Switzerland's campaign is aimed primarily at homeowners who are unaware of the federal government's annual subsidies for energy-efficient renovations and new buildings. The catchy slogan is: "Renovate now and cash in!"
Kreisvier supported Minergie with advertising measures and communication for "Ärmelhoch". The agency designed the snappy mascot in its various guises - as a drawn joker and as a life-size statue - and implemented other measures such as a microsite, newsletter, OOH, online banners and social media measures.
Responsible at Minergie Switzerland: Robert Witte, Andreas Meyer. Responsible at Kreisvier Communications: Sven Kahler, Achim Kaufmann, Nadja Eggs, Svenja Nyffeler, Jana Kipfern (creation); Dominique Wegmann, Marko Lehtinen (texts). Web development: Thomas Bauer, Mischa Sprecher, Mika Mäkinen. Consulting: Alexandra Kellenberger, Andula Swendrowski, Anne Müller. Partners: Frontwork, TWMedia. Illustrations: Patrick Graf.
