Working Bicycle expands to more cities with its bike marketing box
Working Bicycle's Marketingbox is on its way to gaining national recognition. Founder Luca Tschudi and his team are working hard to establish their booking platform in the market and gain a foothold in new cities.
Working Bicycle has been a breath of fresh air on the outdoor advertising market since the beginning of the year. With its marketing box, which can be equipped with any advertising and is mounted on bicycle racks, Working Bicycle brings cyclists together with companies and offers the first booking platform for mobile outdoor advertising in Switzerland.
Since the launch in February 2018, the young entrepreneurs have already won over 100 advertising partners for their online booking platform and the marketing box and now have around 2,000 advertising spaces on two wheels in six Swiss cities on offer. These include Basel, Zurich, Bern, Lucerne, Winterthur and, since November, Aarau. Particularly in Basel, the campaigns are booked up by cyclists within a few minutes. "The commitment of the rider community in Basel is exemplary, while in other cities such as Lucerne and Zurich it can still be expanded," says Luca Tschudi.
A marketing campaign costs around 700 Swiss francs per week and per ten riders, including matching, stickers, assembly, disassembly and reporting. With a serial seal from Working Bicycle and an offline tracking system, distances, times and frequencies can be recorded so that transparent reporting can be created.
With new orders, the workload has naturally also increased, says Tschudi. Since October, the team has therefore been supplemented by Fabiola Baur. Based on her sales experience at a Swiss insurance company, Fabiola takes care of customer acquisition and support and provides the necessary portion of female power in the previously male-dominated team. In order to stay on track for success, the Basel-based start-up has set itself high goals for 2019, with sales set to quadruple and Tschudi focusing primarily on higher deal flows and greater booking volumes through agencies in the new year. In order to achieve the ambitious sales targets, the company is also looking for suitable employees to support the Working Bicycle team in its endeavors.
