Eyekon: Successful brand relaunch for MediData
With the MediData Network, the IT service provider based in Root, Lucerne, confidently positions itself as the most comprehensive data exchange platform in the Swiss healthcare sector. The modern website was designed and developed by the Zurich-based agency Eyekon.
The new website, the centerpiece of the relaunch, anticipates what the fresh cell cure will entail: "simpler. better. together." is the brand story on the homepage - describing the added value for customers. Thanks to leaner processes, the highest security standards and multi-way exchange between all stakeholders, the MediData network is making a significant contribution to the digitalization of the healthcare system.
However, the consistent user experience also makes it easier for customers: on the one hand with clear structures and intuitive operation, and on the other with relevant content. This includes not only well-formulated texts and high-quality images, but also interactive applications - such as the "Product Finder": a web tool that suggests suitable products for different customer segments depending on the situation. Thanks to mobile optimization, all content is accessible via all end devices.
Various new digital and print products
In order to clearly position MediData as a brand, the story is not limited to the website: It runs through a wide range of communication media, always accompanied by a 3D image world with a network character that ensures visual continuity - and can be used very flexibly for animations, infographics, interactive tools and even high-resolution templates for printed materials and trade fair stands.
This meant that a broad catalog of measures for online and print could be implemented practically from a single source within a year: From the image brochure to the corporate film, from the corporate identity and communication strategy to the product and package design and styling of the annual and financial reports. All products and content are available in German, French and Italian. The new website was developed in close collaboration with the Zurich-based creative agency Eyekon. Eyekon relied on TYPO3 and its long-standing partner RTP for the backend implementation of the website.
