Gold for the film "The Watchmaker" at the World Luxury Award for IWC

The elaborate film was developed in-house and realized with the Swiss production company Pumpkin Film and the internationally renowned director Marco Grob. The excellent teamwork - both in-house and with external partners - helped to put the 84-year-old watchmaking legend Kurt Klaus in the right light, IWC writes in a press release. "Basically, a movie is like a watch: only the optimal interplay of many individual parts results in a masterpiece," explains Ralf Kostgeld, Head of Brand Creation at IWC Schaffhausen.

The World Luxury Award is the largest global creative festival recognizing creativity in luxury advertising and communication. The competition recognizes companies and individuals responsible for creating excellent communication for luxury brands (Cars & Yachts, Fashion & Style, Perfume & Cosmetics, Jewellery & Watches, Beverages & Food, Jet Service & Airlines, Real Estate & Property, Insurance & Credit Card, Hotels & Holidays).

Responsible at IWC Schaffhausen: Ralf Kostgeld (Head of Brand Creation), Christian Knoop (Creative Director), Chris Grainger-Herr (CEO), Franziska Gsell Etterlin (CMO), Tom Scheuring (Strategic Brand Planner), Maurice Moitroux (Head of Advertising, Media & Digital Marketing), Nicholas Schmidt (Art Director), Christine Zeller (Project Manager Advertising & Media), Jörg Dietrich (Senior 3D Designer). Responsible film production: Sonja Brand, Claudia Brand, Stefanie Brand, Ismo Wolffson (Pumpkin Film), Daniela Berther (Producer), Marco Grob (Director), Ingmar Rehberg, Lukas Lehmann (Yessian Music, Hamburg).