Santa Claus in war zone
In its somewhat unconventional Christmas campaign, Adam & Eve DDB shows that not every wish is material in nature—and not every wish comes true. The International Red Cross steps in to help.
"The one gift Santa can't deliver" was launched on Monday and is being used in several countries in Europe and America. The commercial shows that many people would be happy to be reunited with their loved ones at Christmas. With all the material abundance and parcel stress, this is certainly a thought that you can give a few moments to from time to time - perhaps it will help you learn to appreciate the simple (but important) things again. Wars separate families and the International Red Cross is trying to bring them back together. (hae)
