Invibes Advertising acquires Dreicom
Dreicom, the provider of Switzerland's largest native advertising network, is becoming Invibes Switzerland and is thus part of Invibes' international expansion strategy.
Dreicom was founded in 2013 by Tom Uebersax and Alex Oeschger and is now one of the leading players in the digital native advertising market. Content produced in-house is played out on customer-specific clusters and optimized on the basis of its performance.
Founded in France in 2011, Invibes Advertising is a technology company specializing in digital advertising. The product portfolio consists of innovative in-feed formats that are custom-produced in the company's own studio and delivered to news sites using AI-driven algorithms. Invibes Advertising is listed on the Euronext stock exchange in Paris and is active in six countries to date.
Alex Oeschger, co-founder of Dreicom, in a statement: "Joining forces with Invibes Advertising makes us very proud. We see this as the result of our shared vision for sustainable and future-oriented online advertising. From now on we can offer our clients not only the largest native advertising network but also the most creative in-feed product in Switzerland."
The existing Dreicom team will be taken over by Invibes Switzerland at the current business location in Zurich. At the same time, the consulting team will be expanded within the next few months. Switzerland will be part of the company's DACH strategy and will play a leading role across countries as a subsidiary of the newly founded Invibes Advertising company based in Munich.
Dreicom's managing partners remain committed to the project. Alex Oeschger becomes COO and board member of Invibes Advertising Munich, Tom Uebersax takes over the functions of Country Manager Switzerland and becomes member of the board of Invibes Switzerland.
