Charles Blunier designs Bucherer's international Christmas campaign
The Zurich-based design agency Charles Blunier & Co. created the 2018 international Christmas campaign for the long-established Lucerne-based company Bucherer 1888.
The new campaign for the Lucerne watch and jewelry group Bucherer 1888 shows an elaborately staged paper world that reflects the craftsmanship and high-quality precision work of the traditional Bucherer brand. For the subjects, which were produced with a great deal of love and dedication, Charles Blunier was able to bring on board the internationally renowned paper artist Julie Wilkinson from Makerie Studio in New York.
"For this campaign, it was important to us to portray the craftsmanship and attention to detail that characterize the Bucherer brand in a very special way. The cooperation with Makerie was perfect for this," says Charles Blunier. The well-known paper artist has already worked for brands such as Tiffany & Co, Hermès and Gucci. The Christmas campaign "Joy of Giving" has been live since November 16, 2018.
Responsible at Bucherer: Jörg Baumann (Chief Marketing Officer), Maria Porsche (Head of Marketing), Nina Schlink (Head of Marketing Communication Projects), Stephanie Amstad (Project Manager Marketing Communications), Clara Wiegel (Head of Digital Marketing), Jolanda Kessler (Head of Social Media), Cynthia Herschel (Content Manager Digital Marketing). Responsible at Charles Blunier & Co: Charles Blunier (Creative Director), Simon Tellenbach (Account Director), Christine Zeller (Account Manager), Fabian Sigg (Art Director), Roman Limacher (Senior Media Operator), Daniela Berther (Production), Julie Wilkinson, Line Vaagsmyr (Makerie Studio), Oliver Nanzig (Photography), Süsstrunk & Jericke (Image Editing), Xaver Walser (Making-of); Drastik: Marion Willam (social media conception/communication), Daphne Abderhalden (social media conception/creation), Simon Wick (creation/animation/3D).
