Uber launches first major brand campaign in Switzerland
In the first major brand campaign in Switzerland, Uber shows that technology makes sense above all when it is geared towards real life and focuses on safety.
Modern everyday life can be turbulent, difficult to plan and full of unexpected events. But even if today's life sometimes seems like chaos, it is still a fascinating journey. Uber's first transnational brand campaign is a tribute to this reality of our lives.
With the campaign launched in November, Uber is focusing on human stories and demonstrating ways to intelligently integrate Uber's services into everyday life. The technology company is thus reaffirming its commitment to setting new standards in the field of mobility and demonstrating how its service makes life easier in every situation - transparently, personally, affordably and safely.
The campaign aims to anchor this in people's minds and hearts. Uber focuses on the promise to give all users additional security and flexibility in their everyday lives. The spots and images in the campaign highlight various app features, such as the simple entry of multiple stops, ordering rides in advance or the option to share your journey and arrival time with family and friends in real time.
Sachin Kansal, Uber's Global Head of Safety Product, says: "With more than 15 million rides being arranged via the Uber app every day, safety is the driving force behind everything we do. That's why we're doing everything we can to continuously raise safety standards and develop innovative products that give all app users more transparency and relief." A few weeks ago, Uber launched a new safety toolkit in around 40 countries worldwide, which provides drivers and passengers with useful safety features such as an emergency assistance button, a safety center and a speed warning.
The campaign, which has been visible in Switzerland since Monday, 12.11.2018, is part of Uber's first Europe-wide marketing initiative and includes TV, cinema, print and online media. In Switzerland, the focus is mainly on print, digital and out-of-home media. The campaign was created in collaboration with the agency 72andSunny from Amsterdam.
