MediaCom promotes the development of digital competence in Switzerland

With successful and innovative digital projects that have won national and international awards such as the Swiss Effie 2018 and the IAB MIXX Award, MediaCom Switzerland has been able to demonstrate its extensive digital expertise. In Switzerland, MediaCom is not only very well positioned with a large team of local digital experts, but also benefits from strong networking with the global expert teams of the entire WPP network.

"We want to share and multiply this existing expertise in order to fully exploit the medium and long-term potential of digitalization for our customers," says Lennart Hintz, CEO MediaCom Switzerland. "To this end, we have launched a 4-pillar strategy to make both employees and customers fit for the digital future."

The first pillar: Digital Unit
The digital team at MediaCom Switzerland has been greatly expanded in recent years. Last summer, Tobias Kober, Chief Digital Officer, was brought on board to further develop the digital unit in terms of content and personnel.
"MediaCom has invested heavily in the areas of digital media and technology consulting. In addition to Digital Leads, we are strengthened by Heads in the areas of Programmatic, Data & Analytics and Paid Social. The digital leads were introduced to strengthen innovation, knowledge sharing and strategic development across the teams."
In addition to new recruitment, the company is also investing heavily in its employees.

The second pillar: MediaCom Digital Campus
An agency's most valuable asset is its employees. Unfortunately, highly qualified employees are hard to find, especially those with in-depth digital expertise. "This is why we have decided to invest in promoting young talent at our Zurich location with a comprehensive trainee program, the newly developed "MediaCom Digital Campus"," says Tobias Kober, Chief Digital Officer MediaCom Switzerland. Following the great success of the first round, the concept will be expanded further.

The third pillar: Digitalmix@MediaCom
The Digitalmix@MediaCom concept was created to inform and inspire clients in times of rapid digital change as one of the world's leading media agencies about current trends and top issues. At MediaCom's regular inspiration forum, international and national speakers discuss topical issues and best practice cases in a relaxed club atmosphere. MediaCom thus offers international background information with a link to Switzerland as well as helpful decision-making aids.

The fourth pillar: digital training
In a pilot project, MediaCom Switzerland invited students from MBSZ - Marketing & Business School Zurich - for an insight into the future of media. The excursion into the practice of the MediaCom Switzerland media agency was intended to supplement the theoretical lessons at MBSZ and to underpin the more theoretical lessons with practical elements. Further collaborations with renowned educational institutions are already being planned.