"We train to the finish": Sweat on 0815
Drawing on his extensive experience in the sports sector, James has spent the past few months developing the brand identity for the athletic training startup founded by Patrik Amstutz, the former rehabilitation and conditioning coach for FC Zurich.
From the brand name "Athltx" to the positioning and website to the image campaign, everything comes from the hands of the sports-affine agency. The slogan "We train to the finish" is taken literally at Athltx. That's why the company also relies on a 30-day money-back guarantee. Athltx also consciously differentiates itself from the competition in its image campaign. Instead of showing smiling models in high gloss, sweat, will and exhaustion are staged as the real USP's of a successful training. And that offline as well as online.
