Smart house with pitfalls
If this is our future, maybe we should rethink the whole thing. The commercial by the Norwegian agency Try is a real laugh.
For many people, it can't happen fast enough to convert all areas of life to "smart". Homes are being networked, made controllable via apps and equipped with voice control. Light management, ventilation management, security management - all electronic, all automatic, all convenient. A front door with a normal lock? So 2010!
In a commercial for Rema 1000, the Norwegian agency Try shows that sometimes it's better to stick to your old habits. The supermarket chain's strengths: low prices, reliable products and a simple range. Less is sometimes more. The commercial won gold, silver and bronze at the Epica Awards. (hae)
