New leadership for Virtue Switzerland: Toma Perret and Radwan Atwi come on board

Toma Perret starts as managing partner with immediate effect. In the new role, the Frenchman is to further expand the agency's creative, strategic and commercial expertise, Virtue writes. He thus supports Florian Sonderegger on the executive board, who will continue to manage operations at Vice's Swiss office. Further creative potential will be brought in by Radwan Atwi, who joins the Virtue leadership team as Creative Director. Following the structural changes in the DACH region, Vice is now also staffed in Switzerland to meet the new requirements. Stefan Häckel, CEO Vice DACH, expects a further creative boost from the Zurich location: "The Swiss market is important to us because we see a lot of strategic potential here to grow continuously and healthily. Both Virtue's collaboration with global clients and local relevance is our focus." Worldwide, Virtue has a network of 24 offices whose resources can be accessed as needed.

Toma Perret brings years of strategy experience to the agency. As a brand designer and art creative director, Toma has worked in the areas of on/offline design, brand strategy and brand communication. Most recently, he was responsible for the entire brand presence at the online marketplace siroop. The second newcomer, Radwan Atwi, comes from Leo Burnett/Publicis Groupe and leo's thjnk tank. The experienced creative director worked for international clients in Berlin, Frankfurt and most recently in Munich. At Virtue he now takes care of the creative output.

Florian Sonderegger, Managing Partner Switzerland: "Thanks to the worldwide unique access to the young target group and the power of a global media group, we are the first point of contact when it comes to generating cultural relevance and valuable content. Toma and Radwan are the missing pieces of the puzzle to optimally match customer needs with our know-how and to create attention here."

Toma Perret, Managing Partner Virtue Switzerland: "I am very happy to be back on the agency side and to act as a business partner for our clients. In the flood of information and messages we experience today, it is time for a new reality in brand communication. With Virtue, we want to help brands go down this path from their DNA and with unique style, creating emotional as well as rational relevance for their audiences."