Franz&René creates new digital campaign for Energie Schweiz
The bilingual Bern-based agency Franz&René created a series of creative short films. In them, it promotes the EnergieSchweiz info line online.
The agency has created three entertaining short films that illustrate that whether it's household appliances, mobility or living, there's an answer to every question. The memorable characters in unusual situations attract attention and the service is remembered longer. The national digital campaign can be seen on Facebook and Youtube until December 23.
Responsible at SwissEnergy: Chantal Purro (Communication Officer, SwissEnergy, Swiss Federal Office of Energy), Marianne Sorg (SwissEnergy Section, Swiss Federal Office of Energy). Responsible at Franz&René: Valérie Pecalvel (Head of Strategy & Owner), Luciano Gerber (Head of Consulting & Partners), Chiara D'Arpa (Consultant), Yoann Cosson (Creative Director), Gaëlle Valentini (Digital Art Director), Gianluca Terzini (Art Director). Film production: Dynamic Frame; director: Laurids Jensen.
