American-Swiss CSR agency Plus305 comes to Zurich

Plus is headquartered in the Design District of Miami, USA. The agency's clients include Real Madrid, Banco Santander, AirEuropa and Viacom (MTV, Comedy Central, etc.). Plus was founded in 2014 by award-winning creative director Alberto Jaen from Madrid.

Following an office in Madrid, Plus will also open its doors in Zurich in November 2018 - the hometown of Swiss partner Nadja-Timea Scherrer. The agency specializes in corporate social responsibility (CSR) projects.

Switzerland is an obvious market for Plus, and not just because of its long humanitarian tradition. "For us, it was clear that one day we would have to expand into Switzerland. Swiss companies are aware of their responsibility towards society and the environment and have recognized the importance of CSR," says Nadja Timea-Scherrer, Global Strategist at Plus. Many companies also communicate about their CSR projects, but there is still a lot of potential here, Timea-Scherrer added. "As with traditional communications, you need to plan communications about CSR projects or activities well and remind your stakeholders regularly about the good you're doing so that it's reflected in consumer loyalty and in the numbers."

Because today's consumers want to be able to identify with the brands they buy. If they do not represent the same values, loyalty and trust dwindle. This also applies to B2B. In addition, CSR activities that also meaningfully support corporate activity lead to more innovation and are an important decision criterion for potential new employees when it comes to choosing a future employer.

Plus helps companies, brands, NGOs and foundations to do good in a creative and intelligent way and to communicate this globally. Thanks to its close relationships with non-governmental organizations (NGOs), but also with companies in the private sector, the agency has an excellent network and strategic partnerships to also provide competent advice to Swiss clients, according to a statement.