Komet creates image campaign for Industrielle Werke Basel
IWB (Industrielle Werke Basel) is transforming itself from a state-owned infrastructure company to a smart service provider for renewable energy and energy efficiency. This also includes an internal cultural change within the company, which is now to be carried outward by Komet with a new image campaign.
IWB already enjoys a high profile in the Basel region, and now the brand is to be updated and charged with new values. "Together with us" is the slogan of the current poster, ad, and banner campaign, which focuses on IWB's customers and its partnership-based approach: With images from everyday life and sometimes ambiguous headlines, the company is asking its customers what they want from their own everyday energy lives - and is also presenting itself as the ideal partner for this.
For the time being, IWB is using the campaign in communications with private and business customers as well as in sponsoring and internal communications. The Basel-based energy utility will also decide on a possible expansion to product communication from 2019 depending on the success of the campaign.
Responsible at IWB: Dietmar Küther, Consultant Brand & Sustainability, Communication & Marketing. Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Daniel Rödel (AD), Cédric Egli (DTP), Merlin Wälti (Web Dev.), Corinne Hert (Head of Consulting), Claudia Shatri (Consulting). Media agency: TW Media, Basel.
