A skyline of organic vegetables from Tollkirsch for Winterthur

For the ongoing nutrition campaign of the city of Winterthur "Stadtgmües - wills da wachst", the Tollkirsch agency developed the visual and conceived and designed the associated website. The reference to the city is made clear by a skyline of vegetables. According to a press release, the campaign theme is intended to unite what belongs together: proximity to the city, healthy food from the region and sustainability simply integrated into everyday life.

Tollkirsch used only organic vegetables for the design of the campaign visual and, where possible, paid attention to seasonality and that they came from regional cultivation.

Tollkirsch also incorporated the colorful atmosphere into the design of the website. Stadtgmües.ch will be included in the campaign. Here, interested parties can obtain information on the sustainability campaign and its numerous accompanying measures, which will continue to take place next year.

The department of environmental and health protection Winterthur launched the food campaign to show the population of Winterthur how simple tricks can be used to cook in a climate-friendly way. Within the associated framework program, the inhabitants of Winterthur are given the opportunity to participate themselves and to take a closer look at the topic. The project was realized together with the climate protection movement "Myblueplanet" and the Institute for Sustainable Development of the Zurich University of Applied Sciences ZHAW. The campaign was supported by the Swiss Federal Office of Energy with the maximum amount reserved for cities and municipalities that have been awarded the "Energy City Gold" label.

Responsible at Tollkirsch: Michael Waldvogel (Project Management), Simon Keller (Art Direction); responsible at the City of Winterthur: Josef Hunkeler (Area Manager), Julia Hofstetter (Overall Project Management), Carmen Günther and Géraldine Geiger (Project Team); responsible at myblueplanet: Karin Witschi (Project Management).