Posters show the viewer the bird
With its documentaries, the Russian channel Viasat Nature HD brings nature into living rooms in crystal-clear detail. Real birds on the posters underscore this.
Birds, of course, who voluntarily populate the posters. Attracted by the feeders placed in front of the depicted television. The campaign was devised by the Russian agency Soda. And as simple as the idea is, there is something about it. Even if it's just a few birds. (hae)
