20 Minutes Friday celebrated its tenth birthday on Friday

With its latest issue, 20 Minuten Friday is celebrating its tenth anniversary. To mark the occasion, the lifestyle magazine is publishing a special mini-format supplement, which was created in close collaboration with its readers and is intended as a special thank-you to them.

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Friday was launched in October 2008 under the leadership of Marco Boselli, editor-in-chief of 20 Minuten, Lisa Feldmann, then Annabelleeditor-in-chief, and Kerstin Netsch, former editorial director of 20 Minutes Fridaylaunched as a weekly lifestyle magazine. The aim was to inform the young generation about the latest trends in fashion, beauty and stars and to be a radar for everything that interests this target group. The magazine quickly built up a loyal fan base and has since become the largest free lifestyle title in Switzerland. Since the beginning of this year, 20 Minuten Friday has been published monthly and now has its own French edition in French-speaking Switzerland. The offer is complemented by a large Online portalwhich offers readers new stories every day and gives them the opportunity to get actively involved and set topics themselves.

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Editorial Director Christina Duss remembers: "We look back on the last few years with pride and are delighted that Friday has been so successful and has developed from a magazine to a lifestyle brand." And Editorial Director Marc-André Capeder adds: "A lot has changed since 2008, but Friday's vision remains the same: to be close to its readers, to meet them at eye level and to inspire and move them."

Notice: You will find an interview with the editorial management duo in the upcoming Advertising Week 18/2018 (in your letterbox next Friday).

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