Doormat 2.0
Big problem, simple solution: The GTB agency and Ford have taken a clever step towards accessibility in Brazil.
The EcoSport is the most popular model in the Ford fleet among people with disabilities. Unlike many cities in Brazil, it is quite wheelchair-friendly and can be easily converted.
A solution to the everyday problems of Brazil's wheelchair users: a foot mat that is so stable that it can be used as a ramp. When the wheelchair user leaves the car, they can take it with them and overcome seemingly insurmountable obstacles themselves. An implemented chip also sends data to a website via Bluetooth and the wheelchair user's cell phone every time it is used. This makes it possible to see places in the city that urgently need to be made wheelchair-accessible. Have a good trip! (hae)
