Pop artist Romero Britto designs the latest Chiquita sticker
In December 2018, Chiquita will brighten up the daily lives of the Swiss with a special edition of its famous blue sticker. In collaboration with world-renowned pop artist Romero Britto, the fruit company is introducing an exclusive sticker set on all Chiquita bananas.
For December this year, Chiquita has announced a very special collaboration with world-famous pop artist Romero Britto. Britto, known for his colorful and positive artwork, will design Chiquita's Blue Stickers that will be featured on all bananas during this year's holiday season.
The iconic sticker has been present on Chiquita bananas since 1963. Chiquita's "Behind the Blue Sticker" approach is designed to emphasize the company's sustainability efforts and aims to make a positive and measurable impact by implementing sustainability principles in all its business practices.
In addition to the stickers, which will be available in all markets, a double-decker bus will be dressed by Romero Britto for Chiquita and will circulate throughout London in December to highlight this colorful collaboration between the iconic Chiquita brand and the Brazilian artist. "We are thrilled and honored that such a great artist is interested in collaborating with our brand. We feel that we share common values, such as the cheerful and playful appearance or the focus on giving children access to education and art," commented Bettina Stier Scatamachia, Global Marketing Director at Chiquita Brands International, in a statement.
