Mediaschneider wins Feldschlösschen as new customer
Mediaschneider, together with its subsidiary agency Hoy, will be looking after Feldschlösschen Beverages from 2019. With its media strategy and media planning approaches, the agency convinced the Feldschlösschen company and will work on all media channels for all beverage brands.
Regina Wurz-Janssens, vice president of marketing at Feldschlösschen, says she was convinced by Mediaschneider's holistic expertise and says: "We are very much looking forward to working with Mediaschneider in the new year. The agency has a very good reputation and convinced us with its media management approach and concepts during discussions and visits." It also received a top impression in the digital disciplines, which is forward-looking for Feldschlösschen, he adds.
Mediaschneider CEO Manfred Strobl is particularly pleased about the cooperation for one reason: "Working for Feldschlösschen has always been our dream - and especially my own because of my affinity for good beer and great brewing tradition. We are extremely pleased," explains Strobl.
The first preparations for the media strategies and media planning for 2019 will begin soon.
