Digitec Galaxus has its sights set on Austria

While the countdown to the German launch is currently underway, Digitec-Galaxus headquarters in Zurich is already thinking ahead. This is indicated by job advertisements that have been published these days. They are looking for programmers to help design the Digitec-Galaxus applications in Switzerland "as well as in the future international offshoots". The company confirms, "Provided the expansion in Germany is successful, Austria will be the next foreign market for Digitec Galaxus." In addition to the same language, however, the same sticking point awaits in Austria as in Germany: Amazon. Should the Migros subsidiary Digitec Galaxus actually dare to take the step into Austria, this could also be interpreted as a kind of mercantile compensation. After all, Migros once suffered one of its bitterest defeats in its eastern neighbor. With its involvement in the Familia grocery chain, Migros burned through around 300 million francs there from 1993 onwards. After its strategic partner Konsum went bankrupt, Migros was left hanging. Later, various Konsum managers had to justify themselves in court for bankruptcy delay - and the orange Swiss giant continued to suffer from the "Austria trauma" for years.