Migros marketing manager Hansueli Siber resigns
Hansueli Siber will step down from the Executive Board of the Migros Cooperative Federation over the course of the coming year. As part of his personal career planning, he intends to devote more of his time to strategic tasks in the future, following the completion of the handover.
Hansueli Siber has been active as Head of the Marketing Department since 2014. He is available to the MGB for a smooth handover of the baton until a succession is arranged, according to a statement. In his role as Head of Marketing at MGB, Hansueli Siber, together with the ten cooperatives, has made a significant contribution to the company's success in Migros' core business over the past four years. His signature is most visible in each of Migros' popular nationwide advertising campaigns. Migros' marketing has won several prestigious awards in recent years, and its reputation has reached peak levels among the general public. "However, Hansueli Siber's contribution behind the scenes is at least as important. Here, with his many years of experience in the retail trade, he has provided valuable impetus in numerous areas and initiated important future projects to transform Migros in the digital age," says Fabrice Zumbrunnen. "After nine exciting years at Migros, I have decided to put a final point behind my executive career. In the next few years, I will contribute my expertise to selected board of directors mandates and get involved with startups," explains the 52-year-old Siber about his plans for the future.
The Marketing Department is the real heart of the orange M in addressing customers. The creation of unique added values and the profiling of the core values of price/performance, sustainability, freshness, regionality and Swissness are central tasks. Together with the ten regional Migros cooperatives, the department is responsible for sales of around 13 billion Swiss francs in Migros' core business.
