Ruf Lanz stages art transports by every trick in the book
Ruf Lanz has created a new campaign that highlights Welti-Furrer's expertise in handling complex art shipments.
Welti-Furrer is a leading removal and transportation company. Its expertise is based on a long tradition dating back to the 19th century. This is why gallery owners, museums, auction houses and art collectors are happy to entrust Welti-Furrer with their valuable cargo. Welti-Furrer has trained specialists, suitable transport containers and protective packaging as well as secure vehicles for national and international art transportation of all kinds.
When it comes to packaging advertising messages in a surprising way and transporting them to the public, Welti-Furrer relies on Ruf Lanz. "We have received a lot of positive feedback on the campaign so far from the rather advertising-critical art world," Thomas Aebischer, Managing Director Fine Art Transports at Welti-Furrer, is quoted as saying in a press release.
It has also won several national and international awards and has found its way into Lürzer's archive and the collection of the Museum für Gestaltung Zürich.
Now Ruf Lanz has created a new campaign that underlines Welti-Furrer's expertise in the demanding transportation of art. Their guiding principle: We transport art as carefully as if we had created it ourselves. This message is staged in artistic, almost painterly photographs - with very special removal specialists at the center.
The four subjects appear in selected newspapers and magazines, on posters and postcards in the vicinity of galleries, museums and art fairs as well as in online applications.
Responsible at Welti-Furrer Fine Art: Thomas Aebischer (Managing Director). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Marc Gooch (Consulting). Production: All In Productions; Dhondup Tersey, Aliza Eva Berger, Yangdon Nesar (Assistance), Photography; Jonathan Heyer, Photo Assistance: Alois Jauch, Sebastian Heeb, Oliver Schwarz, SFX: Andreas Polich, Styling: Damaris Eigenheer, Hair & Make Up: Katerina Carambellas, Post Production: Aschmann Klauser.
