Namics becomes part of Dentsu Aegis Network
The full-service digital agency Namics is joining the Dentsu Aegis Network. As part of this transaction, the Namics partners are selling 100 percent of Namics« shares to the Dentsu Aegis Network, subject to approval by antitrust authorities. As a result, Namics will become part of Merkle, the network’s specialist in people-based marketing, and will operate under the name »Namics – a Merkle Company” going forward.
Namics stands out for its experience and expertise in developing and implementing transformative user experiences, making it a perfect complement to Merkle's expertise in customer experience (CX) and marketing technology, according to a statement. In addition to expanding its European presence, the acquisition significantly expands Merkle's service portfolio, particularly with regard to solutions in people-based marketing. This applies in particular to end-to-end digital transformation consulting and technology implementation for Adobe Experience Cloud, Sitecore, Salesforce and SAP.
Namics employs around 550 digital specialists at its locations in Frankfurt, Hamburg, Munich, St. Gallen, Zurich and Belgrade and is strengthening its network and teams in Switzerland and Germany. The company was founded in Switzerland in 1995 and has been supporting clients in their digital transformation ever since. Namics offers strategic consulting, concept development and creative as well as technical implementation with a strong focus on user experience. Clients include ABB, Credit Suisse, Migros, Swiss Life, UBS and Victorinox in Switzerland and ADAC, Boehringer Ingelheim, Kaufland, Kuka and smart in Germany.
Merkle is a leading global digital agency for people-based marketing and has been part of the global Dentsu Aegis Network since 2016. The company plays a central role in the further development of the international network's digital strategy.
"Both in Switzerland and internationally, we will benefit from the strength of Namics - in human terms as well as in terms of the skills of their entire team, Namics represents a great reinforcement. In Switzerland, the company has long been one of the market leaders, recognized for high quality, innovation and professionalism. Namics makes us even stronger in the Swiss market and beyond, and we are very excited about the many new opportunities for collaboration," says Thomas Spiegel, CEO Dentsu Aegis Network Switzerland.
"We are excited to be part of the Merkle and Dentsu Aegis Network. This is a fantastic opportunity for Namics as we share a common vision: to help clients become winners in the digital transformation. Our customer-centric approach to delivering digital marketing, communications and commerce solutions is further strengthened by Merkle's data, analytics and CRM capabilities. This is a very attractive proposition for our customers and for our employees," says Bernd Schopp, CEO of Namics.
"Joining forces with Namics will allow us to grow significantly by entering new markets and providing an established service offering in EMEA that is an excellent fit with our existing expertise in customer experience. With a renowned client portfolio and a shared vision, Namics accelerates our strategy to expand Merkle's people-based marketing capabilities across EMEA," commented Michael Komasinski, President of Merkle EMEA.
