ViznerBorel gives the Business Club of FC Zurich a new outfit
The task for the Zurich-based agency ViznerBorel was clear: A new brand identity and a new website for the FC Zurich Business Club were to be ready in time for the start of the 2018–2019 soccer season.

The purpose of the renowned business club, of which ViznerBorel has been a member for many years, is to provide non-material and financial support to FC Zurich. It also serves to foster and promote relations between its members.
These two aspects are also what ViznerBorel has implemented on the homepage: On the home page of the website, which has been redeveloped from the ground up, visitors can immediately expect the new, striking logo - a stylized lion's head wearing a tie.

But it's not just the logo that's new - rather, in order to emphasize the business aspects of the business club more strongly, the soccer-loving cracks from ViznerBorel have made the presentation of the club much more emotional with the help of crisp statements, concise texts and, above all, original image ideas. In particular, a lot of emphasis was placed on the presentation of the board and the members. And because the FCZ Business Club sees itself as an attractive platform for meeting and talking about football, business and much more, and new members are always welcome, the important area of member recruitment was also greatly expanded.

