Mall of Switzerland makes customers dance with James
On the weekend, the extended summer program ended with a big bang. For James, together with the center management of the Mall of Switzerland, developed an event format in terms of successful tenant integration: Mall Limbo.
Dance through under the closing store door after closing time and win prizes. With tenants such as Ochsner Sport, Nespresso and Adidas, the format established itself as a customer favorite, so that over 40 participants and over 150 spectators met for the grand finale. With the support of presenter Vamz, this turned into a small summer party in beautiful autumn weather. In keeping with the theme, there was a trip to the Caribbean, a surfboard including a wetsuit and free surfing lessons on the indoor surf wave to be won.
The event was promoted with a suitable radio spot and via various online channels. Cool Events was responsible for the on-site implementation.
