Everything half so boring
Peugeot still has hope that the automotive future will not be as boring as feared.
#UnBoringTheFuture - Peugeot is launching a global brand campaign with this vision. And is positioning itself where it wants to be when the future of the automobile becomes the present: right at the forefront. At the center is the e-Legend concept car - an autonomous electric jewel reminiscent of a mixture of Ford Mustang and the timelessly beautiful Peugeot 504 Coupé.
The campaign motto and the high-tech study with a retro touch signal that even if cars will be driving around autonomously in the future, they don't have to be boring. For example, because you can still steer when you feel like steering. The best of both worlds. In other words, what Tesla has been successfully preaching and selling for years, while Europeans are chasing their diesel limits and city driving bans.
BETC Paris packs the handsome car, which has already been presented to the public at various locations, into a stylish commercial. At least Peugeot can keep up emotionally. Maybe the future of the automobile will be fun after all. (hae)
